Dr. Reford is a leading international educator with global experience in all aspects of primary and secondary education. Dr. Reford has published and been interviewed in many local, national and international media outlets on curricular and business trends in American and international education, including The Wall St. Journal, The Washington Post, NPR, Crains Business Journal New York, The Daily News, US News and NAIS Magazine. Born and raised in N. Ireland, he earned a double First at Oxford University where he also earned his doctorate. Dr. Reford has taught at Oxford University, The Stanford University Program in Oxford, Moscow State University, The Institute of Foreign Relations, Moscow, and worked in some of the most prestigious private schools in America, including many years as a teacher and senior manager at Sidwell Friends School in Washington DC. He has worked closely with important educational organizations including The Organization for Economic Co-operation and Development (OECD), The College Board and NWEA, and also with top schools in The United States, Britain and across Asia.
As the first employee and founding CEO of BASIS Independent Schools, he led the teams that created the BASIS Independent School brand and opened the two flagship schools in Silicon Valley and Brooklyn. These simultaneous school openings still stand as the most successful private school openings in the history of American private education in the modern era.
Subsequently as Chief of Business Development and Brand Officer for the holding company, BASIS Educational Ventures, he focused on creating the BASIS Diploma and BASIS Curriculum Schools brands as the gold-standard global American k – 12 educational brands, and creating the business strategy for future international expansion. Alongside the Chief Financial Officer, he co-led the entire transaction process to open the first BASIS Curriculum School outside the United States and China, in Bangkok Thailand.
BASIS International School Shenzhen's mission is to provide its students with the finest education offered in any academic community in China.